Marianne Veillet
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Professional experience
Online Media & Social Marketing Consultant
Baobaz SES - Paris - France(Permanent contract - Since April 2011)
- Baobaz is the leading full service agency for fashion brands, retail and e-commerce in France and Canada. Our services:
> Platform & hosting
> Online Marketing strategy
> Merchandising
> Creative services, photography & video
> Customer care
> Fulfillment
We work for leading international fashion brands and retailers including Christian Louboutin, Zadig & Voltaire, The Kooples, ETAM, La Canadienne, Chattawak, DPAM, Sarenza (French, UK, Italian and Spanish markets), Piustyle (Italian, Spanish and Dutch markets), Boden, Victoria Couture...
- As a consultant, I am in charge of SEM campaigns (PPC advertising) and Social Media strategy (Facebook, Twitter, 4sq) on the Italian, Spanish, French US and UK markets.
Main ambitions:
- to develop my clients' online activity meeting with their ROI objectives
- to increase their online visibility
- to drive qualified traffic to their websites (branding strategies) and online stores (ROI strategies)
- to find original ways to increase social fanbases
Main tasks:
- Implement, analyse and optimise e-commerce PPC campaigns (Search, Display and Facebook ads)
Over 2 million euro investments managed per year. +180% overall growth recorded between 2011 and 2012 in terms of sales on the Italian and Spanish markets. Significant increase of the brand awareness on foreign markets (Google Trends).
- Define and implement online marketing strategies according to our clients’ ROI objectives and in order to support, improve or create their brand image on foreign markets
- Identify new opportunities for campaigns growth (sales consultancy and advisory role)
- Analyse behavioural tendencies on the Italian, Spanish, French, US and UK markets
- Be constantly aware of new developments (both in terms of online marketing tools and markets evolutions)
- Be creative and innovative enough to make a difference on highly competitive markets - Baobaz has developed a wonderful tool to manage the middle and long tail. Want to learn more about it? Then follow the link!
http://www.youtube.com/watch?v=TreGs0KzzOM&feature=player_profilepage
Online Media Consultant
Labelium - Paris(Permanent contract - January 2010 - February 2011)
- Labelium specialises in Websites and campaigns daily management, SEO / SEM and ergonomics in France and on foreign markets (European & American markets)
Portfolio: LVMH Group, L’Oréal Group, Fendi, Estée Lauder, P&V Holidays, Warner Bros., Smartbox. - - Optimise websites (including e-commerce sites), provide technical audit reports and offer consultancy services
- - Create traffic:
* SEO, content creation, keywords selection, meta data writing, referent links implementation;
* Paid search support: strategic keywords purchase, ads writing, online media buying and generated ROI monitoring - - Online video / Display advertising
- - Monitor preformation with statistical tools (selection and deployment)
- - Open the new subsidiary in Milan
Community Manager & Event Planner
Euromed Management Alumni Association in Paris - Paris - France(Voluntary work - January 2011 - June 2011)
- Online projects and communication management (Facebook mainly, the communication supports will be continuously developed)
- Event planning (monthly meetings, professional clubs, entertainment, conferences)
- Partnership negotiation
- Buzz monitoring (e-surveys, e-influence & e-reputation)
Junior Project Manager
Euromed Management Alumni Association - International Network - Marseilles - France(Voluntary work - June 2007 - May 2010)
- Create and implement new projects to support the Euromed Management Alumni Association in France and abroad
- Recruit and supervise the team
- Manage the online projects and the online communication (web-marketing strategies, alumni and partners relationships)
- Manage and animate the Association’s social networks : Facebook, LinkedIn and Viadeo – Communities management
- Buzz monitoring (technological surveys, e-influence and e-reputation)
- Organise events in France and abroad (negotiations, e-mailing, communication)
- Promote the Alumni Association within the students/ graduate
- Promote the Euromed Management School within companies (partners and investors)
Project Coordinator
French Embassy Trade Office in New York - New York CIty, AK - United States(Work placement - October 2007 - April 2008)
- Implement marketing and sales strategies (product and packaging adaptation, respect of the US legal aspects for foreign products)
- Organise the communication campaigns of several French SMEs (prospection and customers data updates, database treatment, e-mailing)
- Conduct market and sector-based studies
- Organise the French Food Connection, an exclusive food event in New York City, San Francisco and Dallas. The show featured gourmet food companies from France ready to enter the U.S. Market, and looking for importers in the United States (www.frenchfoodconnection.com)
- Create the French Embassy Trade Office's directory of non-food private label products in the U.S. retail industry (focused on cosmetic products, health & beauty care and beauty accessories)
- Organise seminars, exhibitions and conferences
Marketing, Communication and Events Manager
UNIS-TERRE, Children of Asia - Marseilles - France(Voluntary work - September 2006 - December 2007)
- Promote the Association
- Negotiate sponsorship (raised more than € 8 000.00) and partnership contracts
- Organise and manage the on-line & off-line communication
- Coordinate the whole mission and the trips to Nepal and India
